Technical SEO, as the name implies, is about the technical aspects of SEO of your website. It includes the practices, which we call technical SEO activities, at the developer’s end, not the publisher’s. A web developer is a person who creates, develops, and structures websites from scratch (e.g., PHP developer, WordPress developer, MernStack developer, etc.). On the other hand, A web publisher is a person who publishes content (i.e., textual, audio, video, images, PDFs, etc. ) on a website. This article shall discuss the basics of technical SEO for beginners.
Search Engines tend to facilitate the users who put queries before them. Therefore, they try to provide the best results against a search query since websites have a massive content volume. Consequently, there exists extensive competition among web publishers. Therefore search engines have set a few standards for web publishers regarding how they should structure and organize their websites to make them presentable to search engine’s customers.
Web publishers should consider the critical aspects of the search engine’s guidelines, i.e., technical SEO guidelines. These aspects also contribute to the technical side of search engine optimization.
Having done with On-Page and Off-Page practices, technical SEO activities ensure that your website is readable by humans and search engines. Indeed, even the most elegantly composed content will be useless if the search crawlers find it difficult to explore, navigate and index the substance on your webpage. That is where Tech SEO finds its place.
The question arises about what does technical SEO include. Technical SEO includes the following practices that you must do to make your site search engine user-friendly.
- Update the User Experience of your website
- Look for any Crawl Errors
- Get rid of any Duplicate Content
- Fix broken links, if any (Internal or Outbound)
- Migrate to HTTPS (i.e., always use SSL)
- Well-defined robots.txt file
- XML Sitemaps
- Human-readable Permalinks
- Try to make URLs short and search engine-friendly
- Fix 404 Error by redirecting to the new URL
- Add structured data (i.e., Schema Markups, etc.)
We shall discuss these factors one by one in an upcoming post.
As I have mentioned earlier, critical practices of Tech SEO are at the developer’s end. A web publisher, who does not know web programming, cannot carry out most of these practices. So then the question arises: Why does a web publisher need to understand technical SEO?
You do not need to understand the technical concepts if you are just a web publisher. However, it is essential to grasp what these technical factors do so that you can confidently speak about them with developers. Communicating in your web developer’s language is necessary because you will most likely need their support to accomplish some website optimization tasks. Developers will probably not focus on your queries if you cannot make them understand your problem or see its significance. When you set up credibility and entrust your developers, you can start to tear away the formality that frequently impedes essential work from completion.
